服务的英文是"service",这7个字母除了字面意义外,还可引出7个服务理念."S"表示微笑待客(smile for everyone);"E"表示精通业务(excellenceineverything you do);"R"表示对顾客的态度亲切友善(reaching out to every customer with hospitality);"V"表示将每一位顾客都视为特殊和重要的大人物(view-ing every customer as special);"I"表示邀请每一位顾客下次再度光临(inviting your customer to return);"C"表示为顾客营造一个温馨的服务环境(creating awarm atmosphere);"E"表示用眼神表达对顾客的关心(eye contact that shows we care)[1].