Chinese people engage long-term processing of characters. It has been demonstrated that the presented orientation affects the perception of several types of stimuli when people have possessed expertise with them, e.g. face, body, and scene. However, the influence of inversion on the neural mechanism of Chinese character processing has not been sufficiently discussed. In the present study, a functional magnetic resonance imaging (fMRI) experiment is performed to examine the effect of inversion on Chinese character processing, which employs Chinese character, face and house as stimuli. The region of interest analysis demonstrates inversion leads to neural response increases for Chinese character in left fusiform character-preferential area, bilateral fusiform object-preferential area and bilateral occipital object-preferential area, and such inversion-caused changes in the response pattern of characters processing are highly similar to those of faces processing but quiet different from those of houses processing. Whole brain analysis reveals the upright characters recruit several language regions for phonology and semantic processing, however, the inverted characters activated extensive regions related to the visual information processing. Our findings reveal a shift from the character-preferential processing route to the generic object processing steam within visual cortex when the characters are inverted, and suggest that different mechanisms may underlie the upright and the inverted Chinese character, respectively. (C) 2010 Elsevier Ireland Ltd. All rights reserved.